Social Media Brief Form 1. Brand Overview1. Please describe your brand in a few sentences:2. What makes your brand unique or different from others on the market?3. What are your brand’s core values or personality traits (e.g., bold, fun, authentic, spicy, family-owned, etc.)?4. Do you have an existing brand style guide, logo files, or key visuals we should follow? (Please attach if available.)2. Goals & ObjectivesWhat are your main goals for social media? (Mention Yes Or No )Increase brand awarenessSelectYesNoDrive online salesSelectYesNoGrow follower baseSelectYesNoIncrease engagement (likes, comments, shares)SelectYesNoPromote new products or flavorsSelectYesNoBuild community / brand loyaltySelectYesNoOther:6. What would success look like for you in 3–6 months?3. Target Audience7. Who is your primary target audience? (Age, gender, location, interests, etc.)8. Are there any specific audience segments you want to reach (e.g., foodies, chili lovers, home cooks, BBQ enthusiasts)?9. Are there any audiences you don’t want to target?4. Current Presence & Performance10. Which platforms are you currently active on? (Please share links and handles)11. What type of content has worked well for you so far (if any)?12. What hasn’t worked or what would you like to improve?13. Are you currently running any paid social ads? If yes, please share details (budget, objectives, performance).5. Content & Creative Direction14. What kind of content would you like to focus on? (Mention Yes Or No)Product showcasesSelectYesNoBehind-the-scenes contentSelectYesNoRecipe videos / cooking demosSelectYesNoUser-generated content / reviewsSelectYesNoLifestyle or humor-based postsSelectYesNoCollaborations or influencer contentSelectYesNo• Educational content (e.g., spice facts, ingredient stories)SelectYesNo15. Do you have existing photos/videos we can use?16. What tone of voice should we use in captions? (e.g., bold and spicy, friendly and casual, witty and playful, etc.)17. Are there any hashtags, slogans, or taglines we should incorporate?18. Are there brands, influencers, or accounts whose social media presence you admire?6. Logistics & Approvals19. Who will be our main point of contact for content approvals?20. How often would you like to post on each platform (e.g., 3x per week on Instagram)?21. Any important dates or campaigns we should plan around (e.g., product launches,22. national hot sauce day, holidays)?23. What is your monthly budget for paid advertising? (Optional)7. Additional Notes23. Is there anything else we should know to create the best possible campaign for your brand?
